Our Story

« I created OROexpert
for 3 main reasons:

  1. To give an answer to hairdressers that are looking for exclusive brands that appear only in the best salons.
  2. To promote and protect the hairdressing industry which has been my passion for 25 years. I believe hairdressers deserves to be recongnized for the very special role they play in making woman happy about themselves.
  3. To have a positive impact on our environment:
    • We use eco-certified ingredients in each of our products.
    • We dedicate 5% of our margin to specific actions to reduce the effect of global warming.

Frédéric Espinosa »

Paris Our Philosophy
Frédéric Espinosa was General Manager at L’Oreal for over 15 years. He has worked and lived for the hairdressing industry in more than 10 countries and is believed to be one of the top industry experts. He is french and lives in Prague.